Thursday, May 26, 2005

Idea Consultants: Sticky Content= More Business

Idea Consultants :: Billy Jones

“What’s sticky content?” you ask.

Sticky content is something you publish for free that others are allowed to place on their websites in order to drive more traffic to their website as well as yours. Sticky content is sometimes used in print media as well.

Let’s say you own an automobile repair shop and need more business. You could advertise in your local newspaper but ads cost money and you’re broke so what do you do? Well it just so happens that many newspapers (especially the free weeklies) need content but don’t have enough cash to pay writers. Why not write an entertaining column each week about cars and car repair and offer your column to the local paper for free? Just make sure you get a byline that reads something like, “Monkey Wrench is the owner of Clunker Auto Repair on 4th and Main Streets in downtown Clunkersville.”

Same thing works for other businesses as well.

Read more.

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