10 Commandments for The Era of Participatory Public Relations

Micro Persuasion

Here are Steve's 10 Commandments:
1) Thou shall listen
2) Remember that all creatures great and small are holy
3) Honor thy customer
4) Thou shall not be fake
5) Covet thy customers
6) Thou shall be open and engaging
7) Thou shall embrace blogging
8) Thou shall banish corporate speak
9) Thou shall tell the truth
10) Thou shall thinketh in 360 degrees

To read more about them, point your internets to this blogpost.