SOCIAL SOFTWARE: Yahoo! vs Google Race Heats Up As Yahoo! Enters "Social Software" Space

Upcoming Social Network Formerly Code-Named "Mingle" Announced - Blogging, PhotoSharing, and More
March 21, 2005

Summary
Yahoo's "Mingle" project has been formally announced, and re-named "Yahoo 360" - a social network or "social software" platform integrating Yahoo's existing products such as instant messenger, photos, local search, music, and groups with new offerings such as blogs, mobile blogs and sharing tools for recommending movies, restaurants and other items.

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Marcel van Leeuwen, CEO of YEALD, believes Yahoo 360 will succeed where many others will fail. It could become "both huge and financially successful," van Leeuwen says, because, as he puts it:

"It's not just another blogging site.
It's not just another photo site.
It's not just another music site.
It's not just another review site.
It's not just another email site.
It's not just another messenger site.
It's not just another news site.

It's not just another niche site.

It's the link that makes many of Yahoo's services come together and more valuable."