Wednesday, April 06, 2005

Building Community With Wikis and Weblogs and Other Forums


Summary of Advice Received

Before determining which marketing vehicle is most appropriate, understand that successful B2B marketing starts with the premise that business people buy when they trust that the perceived value is applicable to them and comes from a stable company. Our responses mirror the four main points of this mantra:

Earn trust.
Show value.
Establish relevancy.
Demonstrate stability.
Once you understand this concept, determine how it will best fit within each of your activities. Doing so should help you decide which particular collateral format works best. Below, you’ll find a chart based on information from our readers that lists which particular marketing vehicle is best suited for specific situations. Josie, we hope this will make your selection process easier!

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