Wednesday, April 06, 2005

News: White Paper Released on Importance of Blogs to Public Relations

Apr 06, 2005

"We've entered the era of mass personalization where people expect far greater participation in their favorite brands and companies. For companies, bloggers represent an immediate source of information and feedback, but also an opportunity to engage a rapidly expanding global network of influential, credible, passionate and involved group of real people who communicate constantly," said Pam Talbot, President & CEO, Edelman U.S. "The white paper is to help companies better understand how to engage bloggers through authentic dialogue in ways that are appropriate and respectful."

"Blogging is not a fad, and it's not going away," said Rick Murray, general manager, Edelman Diversified Services. "There's a right way and a wrong way to think about and approach the blogosphere, and public relations professionals who get it wrong will get burned -- it's that simple."

Added David Weinberger, author of the JoHo Blog and co-author of The Cluetrain Manifesto: "The Edelman/Intelliseek white paper does an especially good job explaining blogging as not just another opportunity to spout one's 'message' but as a way of entering into genuine conversation with and among one's customers."

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