Thursday, April 14, 2005

Volvo: Zero Gravity Marketer

A History of Firsts

In addition to its sponsorship of podcasts, Volvo and Apple built two iPod connectivity options into the automaker's entire 2005 line. And in keeping with its Swedish roots, it's offering free downloads of Nordic bands on an iTunes destination dubbed "Nu."
Volvo plans to continue reaching out to its target through podcasting sponsorships.
"I think we're going to continue feeling out the podcasting space. We've been doing it on a very niche basis with Autoblog, and we're looking at how that's going to grow," said Papadopoulos.



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