Power to the blogosphere

Geekiness has given way to consumer activism, so the major corporate players are having to learn the weblog game, says James Cherkoff.

Neville Hobson from the excellent blog, NevOn, and whose blog I track on Business Blog Feeds, directs our gaze overseas to where UK's The Independent has an interesting and informative article about business blogging by the aforementioned and risibly named Mr. Cherkoff, who begins by saying:

"Imagine a room with tens of thousands of your customers talking about your company and your products. That's one way to think about the blogging community (the blogosphere). The choice for companies is whether they want to be in that room or not. And increasingly, staying out is just too risky."

Read the succeeding paragraphs.