Wikis, Weblogs and RSS: What Does the New Internet Mean for Business?

Knowledge@Wharton


FROM THE WEBSITE:
The Internet may be entering a new phase that will decentralize control inside companies, enable employees to collaborate more easily, and drive efficiency. But corporations that want to use the web strategically to build corporate value will not just need to make radical cultural changes, they may also need to master a new vocabulary with terms such as Wikis (software that allows anyone to update and edit web pages instantly and democratically); Weblogs (online journals more commonly known as blogs); and RSS (really simple syndication) feeds, which distribute content from the Internet.

Arcane as these terms may sound to anyone but the initiated, the technology behind them is hardly fancy. Wikis, blogs and RSS feeds are relatively simple tools that will have a huge impact on the way people -- and companies -- communicate and do business. So how is the Internet changing? How can companies seek to understand the technological effects of these changes? And what cultural adaptations should companies make to capture value from these new tools?

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