Sunday, September 11, 2005

NevOn: Brand creativity on show

Neville Hobson on the IBC 2005 exhibition, currently going on in Amsterdam. Check out his excellent Flickr collection!

This is a massive show. Imagine - over 1,000 companies exhibiting their wares occupying all 11 halls of the RAI. That's about 72,000 square meters (216,000 square feet) of exhibition space. Plus, there are outdoors exhibit areas.

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