Wednesday, July 06, 2005

Using RSS to Deliver Your Ads

Next Level Biz Tips

Some highlights:
- R.S.S. ads should be conversational in tone and provide information.
- 500-word ads, instead of the shorter search ad length of about 100 words, tend to work better.
- R.S.S. users like to read most of the pitch in their R.S.S. screen, without having to quickly click to another site.
- R.S.S. has the potential to replace e-mail for information delivery.

Link to the NY Times article.



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