Using RSS to Deliver Your Ads
Next Level Biz Tips
Some highlights:
- R.S.S. ads should be conversational in tone and provide information.
- 500-word ads, instead of the shorter search ad length of about 100 words, tend to work better.
- R.S.S. users like to read most of the pitch in their R.S.S. screen, without having to quickly click to another site.
- R.S.S. has the potential to replace e-mail for information delivery.
Link to the NY Times article.
Some highlights:
- R.S.S. ads should be conversational in tone and provide information.
- 500-word ads, instead of the shorter search ad length of about 100 words, tend to work better.
- R.S.S. users like to read most of the pitch in their R.S.S. screen, without having to quickly click to another site.
- R.S.S. has the potential to replace e-mail for information delivery.
Link to the NY Times article.
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