The Josh Kaufman "Personal MBA" Program
Seth says that you can get most of the value of an MBA education without forking over the big bucks by reading 30-40 books. I agree.
Check out the Personal MBA Reading List! Not a bad selection, although I believe there may be holes here and there. For example, there is no mention of John Caples' "Tested Advertising Methods", Claude Hopkins' "Scientific Advertising", David Ogilvy's "On Advertising", Harry Beckwith's "Selling the Invisible"...which should be Ad/Marketing staples. And for Big Ideas, we are only given Ayn Rand and Jonathan Livingston Seagull.
But what can you do? If you want to feel like an MBA without going through the rigors of the classroom, and with only reading 40 books...here is the way to go.
(Thanks to the ever-interesting ThoughtSignals for the link)
Check out the Personal MBA Reading List! Not a bad selection, although I believe there may be holes here and there. For example, there is no mention of John Caples' "Tested Advertising Methods", Claude Hopkins' "Scientific Advertising", David Ogilvy's "On Advertising", Harry Beckwith's "Selling the Invisible"...which should be Ad/Marketing staples. And for Big Ideas, we are only given Ayn Rand and Jonathan Livingston Seagull.
But what can you do? If you want to feel like an MBA without going through the rigors of the classroom, and with only reading 40 books...here is the way to go.
(Thanks to the ever-interesting ThoughtSignals for the link)
Labels: advertising, marketing
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