Blogs as Business Opportunity

"Blogs are going to be big, even if they have "a horrible name and are virtually unknown."

Some quick take-aways from the full article on MarketWatch:

-The business value of blogs lies in their ability to initiate communication that's more authentic and transparent than traditional marketing dialogue.
-Publishers looking to put iron fences around their content should relax and offer news headlines with brief summaries instead.
-Businesses should encourage employees to blog (Microsoft does this) and welcome rebuttals and responses on commentary.

8 million bloggers can't be wrong