Tuesday, March 29, 2005

N.C. Newspaper Uses Blogs to Reach Readers - BizReport

via BizReport

The News & Record's Web site features 11 staff-written Web journals, or blogs, including one by the editor that answers readers' questions, addresses their criticisms and discusses how the paper is run.

That puts the paper way ahead of even much larger news organizations. The News & Record's blogs range from "just-the-facts, ma'am," to slightly spicy.
"When the paper's overhaul is complete, it may be a model for the sort of 21st century paper that many journalism big thinkers have been talking about, chewing over, and confabbing on for the last few years," wrote the industry-watching magazine Editor & Publisher. "Greensboro will be the first place where this conceptually newfangled newspaper actually exists."

"It's a wonderful idea," said Phil Meyer, a journalism professor at the University of North Carolina at Chapel Hill. "It's important for newspapers to try dangerous experiments." His only reservation: The paper hasn't added any staff to work on its electronic experiment. "I'd rather they were willing to make an investment in this."

Other papers are watching. The Houston Chronicle, The (Portland) Oregonian, (Raleigh) News & Observer and USA Today have all called News & Record editor John Robinson to discuss what his paper is doing.


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