Thursday, April 14, 2005

Internet Will Lead Integration Efforts in Next Wave of the Evolution of Marketing Says New Marketing Guru Joseph Jaffe

Jaffe to Release Excerpts from New Book at Digital Marketing Conference & Expo

NEW YORK--(BUSINESS WIRE)--April 14, 2005--Joseph Jaffe, one of the most prolific thought leaders in new marketing, will give audience members at next week's Digital Marketing Conference on April 19 - 20, 2005 at the Metropolitan Pavilion in New York City, a sneak peek at his upcoming book - "Life After the 30-Second Spot."
In addition, attendees at the conference will be privy to a talk on how the Internet will lead marketing and advertising integration to the next stage of growth. Mr. Jaffe will discuss the role of online marketing and how it fits into the integrated mix in today's marketplace.
"Without the Internet - integrated marketing communications does not exist," said Mr. Jaffe. "We need to expand our thinking beyond 'vertical' integration to one which embraces both 'horizontal' and 'holistic' integration. The Digital Marketing Conference and Expo is the perfect platform to explore the idea that the Internet is no longer just a direct response mechanism - rather it is the chameleon of modern day marketing and the ultimate integrator."

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