Tips for effective use of blogs

Blogging Blogging for Fun and Profit

San Francisco Chronicle wrote Tips for effective use of blogs for businesses, on May 5, 2005. It was written having business blog in mind...

The tips mentioned are:
-make it clear the goal of your blog
-know your audience
-blog is not an advertisement
-don't take individual or political blogs as a business blog model
-figure out who will write the blog
-promote the blog
-plan for the long haul
-post regularly and frequently