Tuesday, June 21, 2005

The Case for Executive Blogging

Fast Company Now :: Scott Kirsner

Schwartz Kicks off Supernova
Here at the Supernova conference in San Francisco, Jonathan Schwartz is making a case for executive blogging.

Schwartz is the president and COO of Sun Microsystems, and he's also probably the highest-profile exec in the Fortune 500 to maintain a blog.

"If you want to be a leader, I can't see surviving without a blog," he told conference host Kevin Werbach. "It's as important as having an e-mail account and a mobile phone." It doesn't count, he added, if you delegate the task of maintaining your blog to someone on your staff.

For more, with links, go here.


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