The Case for Executive Blogging
Fast Company Now :: Scott Kirsner
Schwartz Kicks off Supernova
Here at the Supernova conference in San Francisco, Jonathan Schwartz is making a case for executive blogging.
Schwartz is the president and COO of Sun Microsystems, and he's also probably the highest-profile exec in the Fortune 500 to maintain a blog.
"If you want to be a leader, I can't see surviving without a blog," he told conference host Kevin Werbach. "It's as important as having an e-mail account and a mobile phone." It doesn't count, he added, if you delegate the task of maintaining your blog to someone on your staff.
For more, with links, go here.
Schwartz Kicks off Supernova
Here at the Supernova conference in San Francisco, Jonathan Schwartz is making a case for executive blogging.
Schwartz is the president and COO of Sun Microsystems, and he's also probably the highest-profile exec in the Fortune 500 to maintain a blog.
"If you want to be a leader, I can't see surviving without a blog," he told conference host Kevin Werbach. "It's as important as having an e-mail account and a mobile phone." It doesn't count, he added, if you delegate the task of maintaining your blog to someone on your staff.
For more, with links, go here.
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