Friday, April 15, 2005

Another Poke At Tags As Search Savior

Search Engine Watch

I've been dubious before about tagging in relation to search, but Steve Rubel's Targeting Through Tagvertising article makes me want to poke at them a few more times for a reality check. He writes:

Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, et cetera.

Sure -- and that's true of every major search engine, an age old problem. They generally solve it by offering query refinement tools, such as the related searches links that Yahoo offers. Google's problem is that it among the majors has never offered query refinement and is long overdue to do so. Google Suggest, if ever rolled out to the main site, will help.

Steve Rubel was guest on Mike Collins' "Charlotte Talks" today.

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