"If a company doesn't have a blog or a podcast... I'm gonna go spend my money somewhere else."
HOW TRANSPARENT IS YOUR BUSINESS?
Mike Collins: "What do you think the marketing potential of this podcasting world, blog world, is, Steve, ultimately, because we are in the infancy of all this? Where do you see it going in the next five or ten years?"
Steve Rubel: "Customers are gonna say...if a company doesn't have a blog or a podcast, and isn't willing to engage in a conversation with me in real time, I'm gonna go spend my money somewhere else... Blogging is changing Microsoft right now. Microsoft has 1200 employee bloggers..."
[Transcribed from their conversation on Charlotte Talks with Mike Collins.]
Mike Collins: "What do you think the marketing potential of this podcasting world, blog world, is, Steve, ultimately, because we are in the infancy of all this? Where do you see it going in the next five or ten years?"
Steve Rubel: "Customers are gonna say...if a company doesn't have a blog or a podcast, and isn't willing to engage in a conversation with me in real time, I'm gonna go spend my money somewhere else... Blogging is changing Microsoft right now. Microsoft has 1200 employee bloggers..."
[Transcribed from their conversation on Charlotte Talks with Mike Collins.]
Labels: blogger, business blog, Charlotte, marketing, Podcasting, Rubel
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