Friday, April 15, 2005

State of the Blogosphere March 2005, Part 3: The A-List and the Long Tail

Sifry's Alerts

the fact that the A-list exists does nothing to drown out the immensely larger set of conversations that are going on among smaller groups of people, like friends and niche topic bloggers. In fact, even though the amount of influence that a single blog may have is less than that of a single blog on the A-list, the aggregate influence of all of the long tail far outstrips even the mainstream media.
This also has implications for enlightened marketers and media companies. There is power in the conversations going on around you, and not necessarily from the places that you'd ordinarily expect. Companies that work in conjunction with the trends going on in the long tail: e.g. fostering peoples voices, listening to and incorporating their comments and feedback, and fostering a community have a tremendous opportunity awaiting them.



Post a Comment

<< Home