Blog Books, Buying, and Marketing

Blog Business Summit

Over the holiday weekend, the NY Times covered blog books, buying, and marketing.

On publishing, Scoble, Debbie Weil, and Jeremy Wright are also writing books and using blogs to help the process. We’ll launch a companion blog to our New Riders book soon and are not planning on blogging every chapter, like Naked Conversations, but will blog it more like the Longtail, which is “a source for anything related to the topic.” MORE

Ed Cone, Tech Pioneer

With blogging by businesses and organizations getting lots of media love...a look back at what may have been the first national magazine article on the topic, and certainly the best headline I ever got past an editor. (The Scoble column did not include the use of blogs as project and knowledge management tools within the enterprise -- that came later, and such blogs and wikis are still widely ignored by the press in favor of the outward-facing sites.)

Ed has been covering technology, blogging and related topics for many years in national publications, and is a columnist and blogger in Greensboro, North Carolina.

Blogging Goes Mainstream: Is Your Company Ready? (Business Blog Conference)

KEYNOTE SPEAKER:
Robert Scoble, Technical Evangelist, Microsoft and creator of the Scobleizer Blog
When?
Tuesday, May 03, 2005
2:00 p.m. - 7:30 p.m.
Where?
Microsoft Customer Briefing Center
1290 Avenue of the Americas, Between 51st and 52nd Street, 6th Floor, New York, NY

This special executive event will examine the business implications of blogging and the impact this burgeoning communication medium is having on the business landscape. We will examine how leading organizations across a wide range of industries are tapping into the power of blogs to expand their reach into new or existing markets, drive real-time market intelligence, extend their brand and create transformational dialogues with customers, partners and employees.

We will gather senior executives from Fortune 500 companies, as well as forward-thinking sales, marketing and public relations professionals to explore the nuts and bolts of building a corporate blogging strategy and how businesses of all types can leverage this new medium to drive new revenues, increase market share and gain critical brand exposure while influencing public opinion on their products and services.